Emma Automation

Automation is Emma's newest email feature. Marketing automation is all about identifying key milestones in your audience's journey, and targeting them with the right message at the right time based on those milestones.

Users can choose and build automated workflows that are intuitively designed to trigger at the best times to engage with their customers.

Role: UX Design, UI Design


Here are just a few of the ways a customer can automate email series to strengthen their customer communication:

  • Onboarding series for new customers

  • Lead nurturing series for new leads and potential customers

  • Appointment reminder series in the weeks and days before an appointment

  • Event registration and attendance (or non-attendance) follow-up series

  • Loyalty rewards series for customers who qualify for VIP programs

  • Win-back series for customers who haven't made a purchase in some time