Automation is Emma's newest email feature. Marketing automation is all about identifying key milestones in your audience's journey, and targeting them with the right message at the right time based on those milestones.
Users can choose and build automated workflows that are intuitively designed to trigger at the best times to engage with their customers.
Role: UX Design, UI Design
Here are just a few of the ways a customer can automate email series to strengthen their customer communication:
Onboarding series for new customers
Lead nurturing series for new leads and potential customers
Appointment reminder series in the weeks and days before an appointment
Event registration and attendance (or non-attendance) follow-up series
Loyalty rewards series for customers who qualify for VIP programs
Win-back series for customers who haven't made a purchase in some time